Using AI to Speed Up Drupal Personalization

Personalization has long been a "holy grail" for many web teams. Legendary in its power. But also hidden in parts unknown, out of reach. It takes a heroic journey to get there. Or does it?

Join this session to hear how people are taking a fresh approach to website personalization and seeing results quickly, and with much less up-front cost by leveraging modern Artificial Intelligence capabilities. Contrary to the standard story of multi-quarter projects and six or seven-figure budget requirements, some Drupal projects are able to get started with zero license fees in as little as 30 days.

We will discuss how to leverage the right partners to accelerate the process, and minimize the risks. With the information in this session, you will be able to start leveraging first party data and existing visitor behavior improve their experience.

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