Doing the Work to Make It Work: Why Content Modelling Is Critical to a Successful Site Redesign

Content audits can be a monumental task - restructuring site data takes time, patience, and commitment, and it can be tempting to want to jump quickly into design and visuals. But not so fast! Content is also one of the fundamental building blocks powering user experience and can be the perfect foil to an organization's business processes. In their recent migration from Drupal 7 to 10, the Royal Ontario Museum (ROM) wanted to prioritize a compelling experience for site visitors as well as a more efficient content management one for content creators. Join us for an in-depth look at how the ROM updated their content model in service of an optimized user experience, resulting in streamlined content presentation and simple data-driven intra-site content syndication.