Digital Transformation in Media: How a 100-Year-Old Magazine Becomes an Online Destination

September 20, 2024
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11:00 heures
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11:20 am

Résumé

This session will explore Forbes' journey to becoming the 35th most accessed URL in the United States. We’ll discuss the challenges faced and the innovative solutions implemented to transition from a traditional print magazine to a leading digital media powerhouse. Key topics include the establishment of component standards and a component library, revamped workflows for editors, writers, photo editors, designers and videographers, and the creation of smaller, more agile newsroom groups. These strategies have significantly increased the volume, quality and engagement of Forbes' digital content, driving its online success. Join us to learn how digital transformation has redefined our newsroom operations and content delivery.