Share your expertise at EvolveDrupal Boston!

What happens when a web team drifts apart?

When shared goals fade and each role optimizes in isolation? This session explores the all-too-familiar story of a simple stakeholder request that sparks a chain of miscommunication across siloed teams. Through poetic narrative and practical insight,  learn to spot the signs early and realign around shared goals. Reconnect your team before you get lost in the WebOps weeds.

Discover how the MIT Sloan Web Development team designed and launched a “Homepage Takeover”—a new content type, collection of components and editorial workflow for our Drupal 10 website—in just 12 weeks. This session walks through their end-to-end process, from design to deployment, highlighting effective teamwork strategies and collaborative workflows.

Learn how they coordinated with stakeholders, designers, and developers using an “Hourglass Workflow”: starting with modular front-end components in Storybook, expanding to a full content type, and then streamlining back-end implementation with Drupal Layout Builder. Gain practical insights into managing complex projects, enhancing collaboration, and leveraging Drupal 10’s capabilities for impactful results.

In the age of AI, trust is the new currency—and branding is how B2B marketers earn it. This talk explores how authentic, human-centered branding drives long-term growth. Learn why emotional connection beats instant results and how tools like AI and DAM systems support (but can’t replace) the human touch.

A design talk for marketers in the age of AI. Learn how to make AI visuals work—even if you’re not a designer. Through real stories and practical tips, discover how to guide AI with key design principles and create content that connects, not just looks good. Because reach is easy—resonance takes intention.