EvolveDrupal Boston Digital Summit

June 6, 2025

Microsoft NERD Center
Cambridge, MA

Join industry leaders and be part of the digital evolution. Whether you're a developer, designer, strategist, AI enthusiast, or digital innovator, EvolveDrupal Boston is the place to connect, learn and inspire.

EvolveDrupal returns in

45
Days
12
Hours
44
Mins
29
Secs

AGENDA

Sessions

Learn more about our 30+ case study, technical, AI and digital strategy sessions as well as panels from thought leaders below. All talks and the full schedule including times will be published closer to June 6.

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Designing for Trust

Digital Strategy & Comms

Margot Bloomstein

Brand and Content Strategy Consultant / Adjunct Professor / Author of Trustworthy

Author of Trustworthy and Principal of Appropriate, Inc.

Description:
Our investments in clear communication, ethical innovation, and empowering digital experiences have the power to deliver trust—but more and more, people meet information with cynicism. Cynicism erodes their confidence and trust. To regain trust, we’ll look to examples in retail, publishing, government, and other industries that use content and design to empower people. Because when we give more control to users, they put more trust in us.
About speaker(s):

Margot Bloomstein is one of the most prominent voices in the content strategy industry. She is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project and is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.

Rise of the Refresh

Digital Strategy & Comms

Alixandra Nozzolillo

Director of Communications, Harvard College

Harvard University

Description:
Learn how Harvard College reimagined its digital presence with smart, strategic updates—earning an award and impact without full-scale overhauls. From website and video refreshes to a revived content platform and a shift in strategy, this session explores how incremental improvements, audience insight, and clarity can lead to powerful results.
About speaker(s):

Alixandra Nozzolillo is an award-winning communications and marketing professional with over two decades of experience in higher education and healthcare. Known for turning complex ideas into clear strategy, she brings both creative firepower and analytical depth. Beyond deadlines and to-do lists, she’s an avid gardener and lifelong explorer.

Future-Proofing the Web: A Panel on Strategy, Tools & What’s Next

Digital Strategy & Comms

Steve Tisa

VP, IT

Mimecast

Lynne Capozzi

Board Member

The Drupal Association

Roddy Young

former Chief Marketing and Communications Officer, Boston Children's Hospital

Consultant, Roddy Young & Partners

Description:
From shifting user expectations to rapid tech changes, the web is always in motion. This panel explores how to stay ahead—strategically and technically—with tools and insights for long-term success.
About speaker(s):

Steve Tisa, VP, IT, Mimecast

Steve has over 25 years of experience leading digital transformation, IT strategy, and operations for global SaaS organizations. Prior to Mimecast, Steve was VP, Information Systems Architecture at UKG/Kronos, overseeing IT and digital strategy, operations, and service delivery. Earlier in his career he held technology and marketing leadership roles at 3Com and Jabra, focusing on scaling web, eCommerce, and GTM systems to support global growth.

Lynne Capozzi, Board Member, Drupal Association
Lynne is a current board member of The Drupal Association and CMO of many software companies including Acquia.

Roddy Young, former Chief Marketing and Communications Officer, Boston Children's Hospital
Consultant, Roddy Young & Partners

Roddy is a seasoned marketing, digital engagement, and communications executive with a proven track record of driving brand growth, enhancing reputation, and leading award-winning campaigns in complex organizations. He has spearheaded nationally recognized initiatives for Boston Children’s Hospital and Dartmouth Health, blending strategic insight with innovative content and AI-driven tools. A frequent speaker and thought leader, Roddy is a member of the Wall Street Journal CMO Network and was named one of Becker’s Healthcare’s top Chief Marketing Officers.

The Evolving Demands of the Modern Web Content Manager

Tech & AI

J.J. Toothman

President

Lone Rock Point

Description:
Today's web content manager has responsibilities that have grown far beyond inserting text into form of in CMS and pressing the publish button. What are the tasks of a modern web content manager and how can CMS solution architectures and implementations ease their burden?
About speaker(s):

J.J. started Lone Rock Point to help public sector and other mission driven organizations modernize their web experiences. In 2023, his team completed an overhaul of NASA's web presence that involved a migration of from Drupal to WordPress a custom editor experience to integrate an atomic design system and the launching of a new streaming platform.

Google, Drupal & AI

Tech & AI

Samuel Segura

ISV Partner Development Manager

Google Cloud

Suzanne Dergacheva

Co-fondateur

Evolving Web

John Doyle

PDG

Digital Polygon

Description:
We all see and hear about AI every day across industries. People’s expectations are changing and as an industry we must evolve to meet these changing expectations. Join experts from Google, Digital Polygon and Evolving Web as they have a rousing discussion around the future of web development. The panel will conclude with an engaging Q & A session.
About speaker(s):

Samuel Segura, ISV Partner Development Manager, Google Cloud

Samuel Segura is a technology industry veteran based in Austin, TX. Sam has a 25-year career having worked for technology leaders such as Apple, Contentful and HPE. Currently at Google Cloud, Sam focuses on partners and their go-to-market activity, particularly integrating AI. His experience includes working with agencies, ISVs and system integrators.


Suzanne Dergacheva, Co-Founder, Evolving Web
Suzanne is the co-founder of Evolving Web, a digital agency that helps organizations that make a big impact in the world. She helps translate institutional goals and user needs into a tangible digital strategy, often bridging the gap between technology and user experience design. She runs trainings and strategic workshops and has collaborated with teams at Georgia Tech, Princeton University, McGill University and the University of Waterloo.

John Doyle, CEO, Digital Polygon
In a world where digital has become the norm, John has established his career on “building it better.” With a mission to leave every website better than he found it, John created Digital Polygon to deliver cutting-edge solutions to our client's most challenging business problems.

Building a Flexible Design System for Yale's Digital Community

Design & Strategy

Michael Tullo

User Experience Analyst, Product Manager

Yale University

Description:
The YaleSites platform reimagined Yale's web presence through a flexible design system that serves diverse user needs while maintaining brand consistency. This session explores how we transformed siloed development into a collaborative ecosystem, empowering users across skill levels to create accessible, branded experiences that evolve with the community's needs.
About speaker(s):

Mike Tullo is a User Experience Analyst and YaleSites Product Manager with nearly six years at Yale University. With a background in game design and development prior to higher education, Mike brings a unique perspective to higher education in the Drupal space. When not focused on improving Yale's web presence, he enjoys time with his wife and newborn daughter or watching baseball.

Migrating 2000 sites from Drupal 7 to Drupal 10

Tech & AI

Benji Fisher

Web Platform Developer

Harvard Web Publishing

Description:
Harvard Web Publishing is responsible for thousands of web sites. Most are simple: a few pages for a professor's or graduate student's personal site. A few are large, high-traffic sites: for example, public-facing sites for the police and HR departments. Over 17 months, we have migrated about 2000 sites from Drupal 7 to Drupal 10. This effort has involved developers, project managers, designers, and agency partners.
About speaker(s):

Benji has been contributing to Open Source Software since 2000 and to Drupal since 2010. He is a member of the Drupal Usability Team, a co-maintainer of the migration subsystem (Migrate API), and a member of the Drupal Security Team. Since late 2023, he has been working at Harvard Web Publishing, helping to migrate thousands of sites from Drupal 7 to Drupal 10 and maintaining both platforms.

Reimagining the Digital Ecosystem at Rhode Island School of Design

Digital Strategy & Comms

Brian Clark

Senior Director of Digital Experience

Rhode Island School of Design

Description:
Join this session to learn how the Rhode Island School of Design launched a new Drupal-based Digital Experience Platform (DXP) as part of a major digital transformation. You'll hear about the challenges of unifying 100+ sites, gaining stakeholder buy-in, prioritizing accessibility, and creating a design system rooted in their new brand identity. The session will also explore lessons learned and practical insights from using Layout Builder and managing large-scale content migration.
About speaker(s):

As the Senior Director of Digital Experience at Rhode Island School of Design (RISD), Brian lead the strategy and execution of digital products and programs that transform and enhance the institution’s online presence, brand visibility, and user satisfaction. With 20 years of experience in digital media, marketing, and experience design, Brian has deep expertise in creating and managing digital ecosystems that advance an organization’s strategic priorities. Brian lives in East Greenwich, Rhode Island with his family.

The Dramatic and Poetical Tale of the Website Hierarchy of Needs

Tech & AI

Steve Persch

Director, Developer Relations

Pantheon Platform

Description:
What happens when a web team drifts apart? When shared goals fade and each role optimizes in isolation? This session explores the all-too-familiar story of a simple stakeholder request that sparks a chain of miscommunication across siloed teams. Through poetic narrative and practical insight, learn to spot the signs early and realign around shared goals. Reconnect your team before you get lost in the WebOps weeds.
About speaker(s):

Steve draws on years of development experience—and a past life in theatre—to bring clarity, strategy, and the occasional laugh to the world of web platforms.

Using an AI with Drupal in a Regulated Space

Tech & AI

Andy Waldrop

VP Digital Experiences & Product Management

WebMD

Description:
Generative AI is powerful and game-changing for site builders. But how can it be used responsibly in a regulated space like healthcare? In this session, learn how WebMD is using AI with governance and process to ensure medical grade accuracy of content and published information.
About speaker(s):

Andy leads the product and engineering teams focused on solutions that improve consumer experiences across the patient journey. He has been an innovator in the digital marketing space for over 15 years with leadership experience, consulting some of the largest health systems in the US.

Brand Trust and Emotional Connections in the AI Era

Design & Strategy

Shawn Perritt

VP, Brand Strategy & Creative

Acquia

Description:
In the age of AI, trust is the new currency—and branding is how B2B marketers earn it. This talk explores how authentic, human-centered branding drives long-term growth. Learn why emotional connection beats instant results and how tools like AI and DAM systems support (but can’t replace) the human touch.
About speaker(s):

Shawn leads the creation of bold, consistent brand experiences across digital channels. With a passion for design and storytelling, he brings creativity and clarity to every touchpoint.

Effective Bug Handling in Drupal Projects: Strategies for Success

Tech & AI

Michael Miles

Director of Web Development

MIT Sloan

Description:
In the world of Drupal development, managing bugs effectively is crucial for creating high-quality and reliable websites and applications. This session looks at practical ways to find, track, and fix bugs in Drupal projects. We'll talk about how to use bug tracking tools in your Drupal workflow, improve teamwork among developers, site administrators, and QA engineers, and communicate clearly with stakeholders. Using real-world examples from Drupal projects, we'll show how good bug management leads to better performance, stability, and happier users. Attendees will gain insights into prioritizing issues, reducing disruptions, and ensuring that quality assurance is a key part of the Drupal development process.
About speaker(s):

Mike leads teams that build and grow impactful digital experiences. He’s also the host of the Developing Up podcast and a frequent speaker on open source and developer growth.

Storybook to Drupal: From Front-End Components to Live Websites

Tech & AI

Chaz Chumley

Web Application Manager - Drupal Marketing Technologies

UCLA Health

Description:
Creating a brand is hard. Implementing it is even more challenging. So, how do you take your brand, implement a Design system, and then get it to your website? We will discuss how to use Storybook, a front-end workshop for building UI components and pages in isolation, and how best for Drupal to consume those components.We will walk through just how simple it is to set up Storybook, create a component that is accessible, and how Drupal can include that component when rendering a Block, a Paragraph, or a Node.This is a front-end discussion that anyone who has a sound foundation of HTML, CSS, and Twig will be able to easily follow.
About speaker(s):

Driven by creativity and a love of learning, Chaz has built a career at the intersection of open source, education, and community. He’s authored Drupal books, taught thousands through Lynda.com, and contributed to high-profile projects like the Smithsonian’s digital initiatives. Whether mentoring, coding, or speaking at camps and conferences, Chaz brings passion, purpose, and a deep commitment to giving back.

Pillars of Tomorrow: Evolving Princeton’s School of Public and International Affairs Website

Digital Strategy & Comms

John Cloys

Assistant Director of Web & Digital Initiatives, Office of Public Affairs and Communications

Princeton School of Public and International Affairs

Suzanne Dergacheva

Co-fondateur

Evolving Web

Description:
Princeton’s School of Public and International Affairs (SPIA) recently launched its new “Pillars of Tomorrow” brand platform. While the brand has already been implemented across digital signage and print materials, a key next step is applying it to the School’s website. This involves updating the messaging, positioning, and visual design of the existing Drupal-based site — a modern, modular CMS that already supports high-quality, structured content. The challenge: how to translate the new brand guidelines into a refreshed web strategy and UX direction without undertaking a complete redesign and rebuild.
About speaker(s):

John Cloys, Assistant Director of Web & Digital Initiatives, Princeton School of Public and International Affairs

John is an innovative Drupal developer, arts administrator, advocate, and national events and programs production expert with proven creative and management ability in organizational infrastructure, strategic planning, higher education, association, and non-profit enterprise. Solid results in relationship, project and change management, process improvement, developing and maximizing new business models with integrated advertising, marketing, and fundraising strategies.

Suzanne Dergacheva, Co-Founder, Evolving Web
Suzanne is the co-founder of Evolving Web, a digital agency that helps organizations that make a big impact in the world. She helps translate institutional goals and user needs into a tangible digital strategy, often bridging the gap between technology and user experience design. She runs trainings and strategic workshops and has collaborated with teams at Georgia Tech, Princeton University, McGill University and the University of Waterloo.

Design for Impact & Adaptability

Design & Strategy

Kristina Frantz

Former Chief Strategy Officer

Planned Parenthood Direct

Adrienne Smith

Stratège numérique senior

Evolving Web

Description:
This session explores the collaboration between Planned Parenthood and Evolving Web to transform PlannedParenthoodDirect.org into a scalable, human-centered marketing platform on Drupal. Learn how custom blocks and flexible landing pages empowered content teams to rapidly test messaging while maintaining consistency. Gain practical insights for building mission-driven digital platforms that balance trust, performance, and editorial flexibility.
About speaker(s):

Kristina Frantz, Former Chief Strategy Officer, Planned Parenthood Direct
Kristina is a data-driven product and strategy leader with 15+ years in healthtech and femtech. After three years at Planned Parenthood Direct, she now works with a femtech fertility startup and a West African non-profit telehealth app, applying her expertise to improve healthcare access through innovative digital solutions.

Adrienne Smith, Senior Digital Strategist, Evolving Web
Adrienne has a masters in Information Studies and has been working in the digital content strategy space for the past ten years. She's an expert in tackling information architecture and content governance problems head on to enable efficient information retrieval and sustainable content management.

SEO Strategy in the Age of AI

Design & Strategy

Noel Fisher

Stratège numérique senior

OHO

Description:
As AI and large language models reshape how users search, traditional SEO in higher ed is being transformed. This session explores the impact of AI on search behavior, content strategy, and digital marketing. Attendees will learn practical tactics to adapt SEO efforts—from using AI tools for content and keywords to optimizing websites for AI-powered search experiences.
About speaker(s):

Noel is an experienced digital strategist with proven success in website and content strategy, SEO, and analytics for higher ed, nonprofits, and consumer brands. With a background in design and copywriting, she develops creative, data-driven solutions to complex digital challenges.

Your AI Visuals Are Fine. Until They’re Not.

Design & Strategy

Jim MacLeod

Author

The VIsual Marketer

Description:
A design talk for marketers in the age of AI. Learn how to make AI visuals work—even if you’re not a designer. Through real stories and practical tips, discover how to guide AI with key design principles and create content that connects, not just looks good. Because reach is easy—resonance takes intention.
About speaker(s):

Jim brings a strategic, design-driven approach to branding, content, and digital experience, shaped by years across startups, agencies, and enterprise teams. He’s led rebrands, launches, and digital transformations—and is the author of The Visual Marketer, a crash course in creating smarter visuals in an AI-powered world.

Technology Re-Evaluation Meets Strategy: The Georgia Gwinnett College Redesign

Tech & AI

Rich Lawson

Associate Director of Technology

Evolving Web

Bruna Siqueira-Davis

Product & Digital Strategist

Evolving Web

Description:
Evolving Web is partnering with Georgia Gwinnett College (GGC) to support and enhance their digital presence. We recently wrapped up the discovery and redesign of their main College website. In this session, we’ll share how thoughtful strategy, institutional engagement, and creative problem-solving helped us to align the new Drupal platform with GGC’s goals.
About speaker(s):

Rich Lawson, Associate Director of Technology, Evolving Web
Rich is a seasoned digital leader with over 20 years of experience and more than a decade in agency settings. He has led the successful launch of dozens of accessible, high-impact digital products for organizations of all sizes—from startups and nonprofits to Fortune 50 companies. Known for fostering strong collaboration across teams, Rich brings deep technical expertise and a user-centered approach to every project.

Bruna Siqueira-Davis, Product and Digital Strategist, Evolving Web
Bruna is a product strategist and UX specialist who helps purpose-driven organizations align user needs with strategic goals. She leads research, content strategy, and service design efforts to shape meaningful digital experiences for leading education, non-profit, and tech brands.

An Exploration of Curiosity—and Its Role in Design

Design & Strategy

Jason Pamental

Principal Designer

Chewy

Description:
All our lives we hear the word in various forms—as an adjective, a noun, a verb. But what is it? Where does it come from? How does it grow? Spurred on by a few conversations, a bit of research, and a lot of reflection—we will explore a few stories through which we'll learn a bit about what it is, how it impacts and informs design, and how you might make it part of your own practice—if you're curious.
About speaker(s):

Jason is a Principal Designer at Chewy.com, where he leads design system initiatives across ecommerce, enterprise, and mobile platforms. He previously shaped digital experiences for the States of Rhode Island and Georgia, and has helped major organizations adopt variable fonts. An expert in web typography, Jason is the author of Responsive Typography and a frequent speaker, writer, and course creator—with occasional breaks to follow his dogs Leo and Henry around Turner Reservoir.

ABCs of Website Accessibility

Design & Strategy

Penny Kronz

VP of Client Services & Support

DubBot

Description:
A is for Accessibility, B is for Barriers. A run down of web accessibility terminology in a simple, approachable format.
About speaker(s):

Penny Kronz has over 18 years of consulting experience with website best practices and accessibility for higher education organizations. Penny has also worked as a website administrator for the Division of Public Health in Georgia. She prides herself on staying up-to-date on accessibility requirements. She has the Certified Professional in Accessibility Core Competencies (CPACC) certification through the International Association of Accessibility Professionals (IAAP).

Building a Future-Ready Martech Strategy Beyond the .edu

Design & Strategy

Vanessa Theoharis

Director / Founder

SimpsonScarborough

Scott Massey

Innovation and GTM Lead

Pantheon

Description:
Based on SimpsonScarborough’s latest research with Pantheon, this session explores the 2025 State of Higher Ed Websites & Marketing Technology study. Discover how leading institutions, as well as complex organizations like them, can advance their digital strategy, identify areas where martech maturity is accelerating and pinpoint where it’s lagging, and what it takes to build a future-ready digital ecosystem.
About speaker(s):


Vanesse Theoharis, Associate Vice President Accounts, SimpsonScarborough
Vanessa leads integrated marketing and branding projects from sales through delivery, collaborating with teams to ensure clients’ success and help grow their reputations in a competitive marketplace. She believes empathy is the key to effective marketing. She is passionate about helping institutions connect with and activate audiences of today and tomorrow. Previously, Vanessa recruited executives for various organizations, primarily in higher education and healthcare, with The Ward Group. She also built and led the digital marketing business at OHO Interactive and prior to that, spent eight years in progressive marketing roles at her undergraduate alma mater, Babson College. She also holds a master’s degree from Emerson College.

Scott Massey, Innovation and GTM Lead, Pantheon
Scott is a creative problem-solver and certified professional coach with deep expertise in customer lifecycle strategy. He has built and scaled go-to-market teams from $1M to $100M+ ARR across the US, APAC, and EMEA, and brings a coaching lens to leadership, neurodiversity, and navigating the messiness of tech.

We'll Do It Live: Enterprise content staging with Workspaces

Tech & AI

Devin Zuczek

Senior Drupal Solutions Architect

Purple

Description:
Imagine a world where everything is done...on production! The core Drupal Workspaces module allows site builders to stage all sorts of changes in bulk before going live. Entities, nodes, blocks, menus, whatever it is, can be bundled up into one set of changes, hidden from the rest of the world, and then activated with one click. We can go beyond core with a handful of contributed modules in the Workspaces ecosystem to do really cool things that benefit everyone involved in content authoring: - Offering stakeholders a sneak peek at what’s to come, without granting full site access - Delivering personalized whole-site experiences to specific audiences - Ensuring staged content meets approval standards with a robust moderation workflow - Managing "forked" content simultaneously, creating distinct experiences tailored to specific scenarios - Testing conversion rates with content (and even Commerce, experimentally!) Supercharge your authoring experience, and save your site builders time by not making changes twice.
About speaker(s):

Devin is a seasoned software architect with over a decade of experience in enterprise applications, specializing in Drupal, PHP, and cloud infrastructure. He loves tackling complex technical challenges, supporting both developers and site builders, contributing to open-source projects, and cheering on the Phillies while enjoying a post-run beer.

Experience Builder is Coming: Are You Ready?

Tech & AI

Kyle Einecker

Director / Founder

True Summit

Description:
Experience Builder isn’t here yet... but it will be soon, and it’s poised to reshape how we build and manage Drupal experiences. Learn what problems it’s designed to solve, how it compares to tools like Layout Builder, and how developers and site builders can start preparing today.
About speaker(s):

Kyle Einecker is a Drupal architect and the founder of True Summit, with over a decade of experience building scalable, component-driven web platforms. He specializes in enterprise Drupal, modern frontend development, and low-code tooling. Kyle is also an active contributor to the Drupal community, focused on creating practical solutions that improve developer and editorial workflows.

Web Components in Drupal Deep Dive

Tech & AI

Matt Hand

Senior Software Engineer

MattHand.com

Description:
Dive into the evolving landscape of Web Components in 2025. Explore several options of integrating Web Components with Drupal and the pros and cons for each method. Be informed on current support level for Shadow Root observability using accessibility scan tools. Report on developments in Declarative Shadow Root and improvements on Server Side Rendering.
About speaker(s):

Matt Hand brings over a decade of experience in web and application development, offering comprehensive full-stack technical expertise. He is a seasoned leader known for providing clear guidance and strategic advice on complex programming projects. Matt possesses advanced proficiency in PHP, JavaScript, HTML, CSS, Python, and all aspects of Drupal.

Getting to Know Drupal Experience Builder (XB)

Tech & AI

Dharizza Espinach Barahona

Drupal Trainer & Senior Backend Developer

Evolving Web

Description:
Experience Builder (XB) is a new open-source tool designed to make it easier for people to build and theme Drupal websites through a visual interface—no deep Drupal knowledge required. In this session, we’ll walk through what XB is, how it works, and how it fits into the broader Drupal ecosystem. We’ll also look at what it enables for site builders and content creators, and how it builds on Drupal’s strengths around structured content, scalability, and flexibility.
About speaker(s):

Dharizza is a Senior back-end developer with 9+ years of experience building successful Drupal projects. She also has a long-standing passion for knowledge sharing and empowering others to learn new things by providing Drupal training and speaking at international Drupal Camps.

Connecting Drupal and Google Docs, the missing piece to streamline your content operations

Tech & AI

Roland Benedetti

Senior Director of Product Management

Pantheon

Description:
This session will focus on introducing how content teams working in Google Docs for content creation, collaboration and production can now easily integrate their work into Drupal without any cut and paste or other tedious processes, to finally bridge the gap between content authoring and content publishing. The session will focus on Pantheon Content Publisher and its Drupal module that was recently released, looking at the why, how and what and will also dig into how LLMs can be of great help in that process.
About speaker(s):

A CMS veteran having spent almost three decades working on and around web content management systems in all sort of positions, mostly using open source solutions.

Designing with Dignity: Creating Inclusive Spaces for Seniors and Caregivers

Design & Strategy

Val Yang

Lead Designer, CuroNow

Product Designer, Acquia

Description:
Aging with independence requires thoughtful design—not just accessibility, but solutions that respect autonomy while easing caregiver burdens. This talk explores how universal design principles create intuitive, dignified experiences for seniors, from digital interfaces (like Acquia Optimize’s adaptive tools) to centralized care platforms (such as Curo’s coordination hub). By blending empathy with innovation, we can build systems that empower both older adults and those who support them.
About speaker(s):

Val is a senior product designer at Acquia and lead product designer at Curo, a startup connecting caregivers of seniors. She is also the upcoming founder of a design consultancy focused on aging, inspired by her 12-year journey of staying close to her grandma in China through video calls across the ocean. Her passion lies in creating thoughtful, inclusive designs that empower older adults and their caretakers.

Surface Untapped Drupal Data with Google Analytics

Design & Strategy

Elizabeth Costello

Technology Experience Advisor

JSI

Bruna Siqueira-Davis

Product & Digital Strategist

Evolving Web

Description:
Do you find that the standard Google Analytics reports don’t convey the details you need to understand how your audience engages with your Drupal site? Do you wish web reports actually provided the data you need to evaluate your content strategy and site architecture? Join this session for a case study and roadmap for using Google Tag Manager and GA4 to surface untapped data and insights into an easy-to-use dashboard.
About speaker(s):

Elizabeth Costello, Technology Experience Advisor, JSI
Elizabeth Costello is a Technology Experience Advisor and Drupal Manager at JSI Research & Training Institute in Boston. She co-leads a team of designers, developers, and content managers to build web applications that improve individual and community health and education. She brings expertise in digital strategy, product management, UX design, and accessibility.

Bruna Siqueira-Davis, Product & Digital Strategist, Evolving Web
Bruna is a product strategist and UX specialist with over seven years of experience working with Drupal. She helps purpose-driven organizations align user needs with strategic goals through research, content strategy, and service design, shaping digital experiences for leading education, non-profit, and tech brands.

Practical Applications and Strategies for Drupal Recipes in Any Organization

Tech & AI

Jim Birch

Engineering Manager

Kanopi Studios

Description:
Drupal recipes provide the backbone framework for Drupal CMS and the future of Drupal Site templates. Recipes allow site builders and users to easily apply features to their site with the click of a button. This no-code solution consolidates years of expertise into repeatable, shareable methods that Drupal administrators can implement directly from their browsers, no developer required. Site templates will provide a way to group functional recipes with a theme to help start a site. Drupal CMS has created a suite of recipes into a great example of what Site templates will use for reference. This session will explore strategies for using recipes to boost productivity and streamline both the launch and maintenance of Drupal sites across diverse organizations.
About speaker(s):

Jim Birch specializes in Drupal development, Front End development, Content Strategy, and SEO. He’s also an expert at planning, architecting, and developing digital projects.Beyond his many certifications and accolades, Jim has devoted a great deal of his life to the Drupal community. For starters, he’s been a Drupal Open Source project contributor (Drupal Core Subsystem Maintainer: Recipes & Default Content and Drupal Recipes Initiative Coordinator), along with being a committer, track lead, and advisory board member for Drupal CMS.He’s a regular technology speaker who has written and presented sessions at DrupalCon North America, Drupal Camp Northern Lights, and too many other camps and meetups to mention here. He’s also organized and volunteered at many of them.

Attendees

Why attend EvolveDrupal?

For speakers

Enjoy free registration with full conference access, network with industry leaders at exclusive pre-summit events, and share your expertise with a diverse audience of professionals.

For attendees

Learn from 30+ expert-led sessions, build valuable connections at receptions and networking events, and enhance your digital skills.

For sponsors

Gain prominent visibility with sponsor recognition, showcase your projects through speaking opportunities, and enjoy free tickets for your team and discounts for your guests.

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Venue

Event location

EvolveDrupal Boston will be hosted at the Microsoft New England Research and Development (NERD) Center. Microsoft creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.

Address

One Memorial Drive, Cambridge, MA 02142, United States.

Public Transit

Take the T to the Kendall/MIT stop on the Red Line.

Parking

Onsite parking available for $37 / day.

Airport

15-minute drive to the Boston Logan International Airport.

Our sponsors